Friday, November 19, 2010

Aesthetic Marketing Solutions

Of the for Ps, packaging is often overlooked and the aesthetics of the marketing solution hurts the overall success of the campaign.  This is often seen in search marketing campaigns and their landing pages.  In an attempt to create several custom landing pages, the company cuts corners in the design and packaging of the page.

It is important to remember that all 4 Ps need to be working together.  You can have the best placement in the world and not be making optimal sales because your packaging is not congruent in regards to the marketing message. 

Take your time in creating aesthetic marketing solutions for every area of your campaign.  From the landing page to the email newsletter, each needs to be in line with the company image and message. 

2 comments:

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