Friday, November 19, 2010

Marketing Online Questionnaire Formats

Creating a survey or questionnaire can be a great marekting technique that you can add to your marketing mix.  However, it needs to be done right.  Using the right marketing online questionnaire formats can determine the outcome of a survey campaign.  Here are a few of the basics to remember.

Ask 3-5 Questions
Every question that you ask over 5 decreases the conversion rate of survey completion by 10%.  Identify the five questions that are the highest priority, and elimate the rest.  If it turns out you absolutely need answers to 5+, then break it up into multiple surveys.

Choose Questions that Can be Used for Press Releases
Questionnaires and surveys can lead to loads of publicity for your company if you play it right.  First, you need to be able to have at least 100 people answer.  Second you need to choose questions that are hot in the news.  Right now, Facebook and Twitter make the headlines everyday.  Ask a thought provoking question about those topics and then create a press release with the stats obtained from the survye.

12 comments:

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