Thursday, December 23, 2010

Definition of International Marketing Infrastructure

Infrastructures are often disputed about how to define them. They are widely accepted under two things: central counter party (CCP), and central securities depository (CSD). These form the underlying infrastructure the operation of the markets economically across the world.

A definition of international marketing infrastructure can be an institution for finance or some other soft infrastructure. There are very minimal exceptions to products that turn big in markets internationally quickly. So when trying to start an entry strategy to a particular market it is important to know different key things. Exporting is a low risk method, but because the organization does not make much marketing investments in the new land the potential for big profits is weaker. Licensing and franchising can also be a low risk strategy for the organization. Whoever the partner is the organization joins up with assumes all the risk that goes a long with the new product or service.


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    International Marketing Research