Wednesday, December 22, 2010

Direct Mail Marketing Industry Trends Forecast

The direct mail or advertising mail is an effective way to market for whatever product or service the organization offers. It is still widely used everywhere across the globe and still effective according to the direct mail marketing industry trends forecast.

The direct mail is often referred to as junk mail by most and advertising mail by some, but the fact is most people will still glance through the ads to find the best deal or anything that relates to the potential consumer. In the year 1983 29% of all mail in the United States was advertising mail. Twenty years later in 2003 this study was recalculated to 43% of all the mail in the United States. The overall standard use of mail seems to be going down but advertising is still going strong. This should be something to keep in mind when planning for your organization’s next marketing campaign.

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