Wednesday, December 29, 2010

Haagen Daz Marketing Strategy

This ice cream company known as Haagen Daz has come a long way since it first started in Brooklyn, New York in the year 1961. This company first started with only three flavors: vanilla, chocolate, and coffee. Later it would develop its own store on November 15th 1976. This franchise would eventually pop up all over the United States of America and the rest of the world. Haagen Daz prides themselves on the superior quality of their product so naturally this is what they market most.

The Haagen Daz marketing strategy uses the illusion of being a really old recipe that has been passed down through each generation. The fact is Haagen Daz ice cream only has five ingredients. The ingredients for their low fat coffee ice cream flavor are skim milk, cream, sugar, egg yolks, and coffee. Then the ingredients for their regular coffee ice cream are cream, skim milk, sugar, egg yolks, and coffee.

No comments:

Post a Comment