Thursday, January 6, 2011

Marketing Strategy Of Printing Companies

Most every company is going to need documents, brochures, portfolios and booklets made. The question is why would a company choose your prints over some other companies? Are your prints less expensive? Do you do a better job?
The marketing strategy of printing companies is to create the product that the customer is looking for.   
There are a few steps that go into insuring that the customer gets what they were wanting.  Step one is to discuss what the end result is supposed to look like.  Step two is to make a template of this design and get it approved by the customer.   Once approved, the design can be sent off and printing can be started.  It is very important that if at any point in the stages of making the prints, if anyone has any questions or concerns, they should not be afraid to ask.  Asking sooner is always better than finding out later.  If the design was correct everything should print out the way the customer was wanting.  It’s a good idea to have multiple projects going on at a time with different businesses/customers as long as the quality of product and concern for correctness stay high.

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